254. When Did You Learn to Want Alcohol?
When did you actually learn to want alcohol?
Most of us assume our relationship with alcohol began the first time we had a drink. But what if it started years before that?
In episode 254 of The Alcohol ReThink Podcast, Patrick explores how advertising, culture and everyday life quietly shape our expectations around alcohol long before we ever take our first sip.
From the Budweiser frogs and iconic Guinness adverts to birthdays, weddings and Friday night pints, he asks whether the desire to drink is always our own, or whether we've simply been following a script we never realised we'd learnt.
Inspired by his daughter turning eighteen and wanting to celebrate with her first legal cocktail, Patrick reflects on why alcohol has become so closely linked with celebration, reward and belonging, and why questioning those assumptions can be far more powerful than relying on willpower alone.
This isn't an episode about judging alcohol or telling you to stop drinking.
It's an invitation to pause, get curious, and ask yourself one simple question:
"Where did I learn that alcohol belongs here?"
Because sometimes, a single question is enough to change the conversation you have with yourself.
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