247. The 'Reset' Button

What happens after you hit the 'f-it' button?

In episode 247 of the Alcohol ReThink Podcast, Patrick Fox revisits one of the podcast’s earliest and most popular concepts: the 'f*ck it button.'

That moment where stress, emotion, frustration or exhaustion takes over and the brain says:

'F*ck it.'

But this episode goes beyond the decision to drink.

Patrick explores the emotional rebellion behind the 'f*ck it button,' why the brain tries to pull us back into familiar patterns, and how one slip can quickly become an identity if we’re not careful.

Most importantly, he introduces a new concept:

The 'Reset' button.

Not a factory reset. Not back to square one. Not starting over.

But learning how to recognise when you’ve drifted off course, understand what happened, and return to the path without spiralling into shame, self-destruction or all-or-nothing thinking.

In this episode:

• Why the 'f*ck it button' is often about emotion, relief and rebellion rather than alcohol itself
• How the brain convinces you you’ve 'reverted back to type' after a slip
• Why the story after drinking is often more damaging than the drink itself
• The difference between spiralling and resetting
• How to build your own 'reset button' and return to yourself quicker
• Why resilience is about course correction, not perfection

This episode is for anyone who has ever felt like one mistake erased all their progress.

Because maybe the goal isn’t never slipping.

Maybe the goal is learning how to come back quicker.

Work with Patrick:

Discover how coaching can support your goals in rethinking alcohol.

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Connect with Patrick:

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Want to stop drinking but not ready for coaching? Start Here:

The Alcohol Mindset Reset Challenge: Transform your relationship with alcohol in 30 days with this free email series. Build sober wins and feel proud of yourself along the way.

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