A 12-week group coaching programme for men ready to take control again.

Does this sound familiar…

You might not be drinking every day. You might not even think of yourself as having a “problem”.

But you recognise that alcohol has been playing far more of a role in your life than you’d ever planned.

You’ve tried moderating, negotiating, and flat-out quitting. But that voice keeps suggesting you can always start tomorrow… and after everything you do, you deserve a beer.

You give in. It feels good for a bit. Then you wake up flat, foggy, and annoyed with yourself. You might even call yourself a few names for good measure.

And yet you’re still showing up for work, getting shit done, holding it together.

But deep down, you know you’re not operating at your best.

You’re fed up. You want change. But you’re not sure what that looks like or what you’d do in the evenings instead.

You’ve been more disciplined than this before. More consistent. More in control.

And there’s that niggling voice in the background that knows alcohol is getting in the way of the man you know you can be.

What if you didn’t need to escape your life?

Why DISRUPT?

DISRUPT isn’t about being told you have to stop drinking forever (because that never works)

It’s about creating massive awareness of your patterns, triggers, and the role alcohol plays in your life.

Because once you can clearly see why you drink, when you’re most likely to drink, and what alcohol gives you and takes from you, you’re no longer stuck in autopilot.

From there, we get to work disrupting old patterns and outdated identities and upgrading them to something more intentional.

This is about feeling in control, not deprived or restricted.

It's about showing yourself choice, not rules.

How DISRUPT works

DISRUPT is bringing together a small group of men who want to step back from alcohol, build awareness, and create new options and choices.

No more drifting or hoping it changes.
No more white-knuckling or forcing rules.
And no more endless mental negotiation.

You'll follow a simple, proven structure that makes change sustainable.

Step 1: Awareness first

We start by slowing things down.

You’ll learn to recognise your drinking patterns, your triggers, the stories you tell yourself about alcohol, and how alcohol fits into your identity, stress response, and reward system.

Discover the power of awareness and the space it creates for new choices.

Step 2: Disrupt the pattern

Next, we actively interrupt the habits and routines that keep pulling you back into the same loop.

You’ll experiment with new responses, supportive structures, and alternatives that reduce reliance on willpower.

Many men choose to take a structured alcohol-free break during this phase, not as a forever decision, but as a powerful way to reset, gather data, and experience life with clarity.

Step 3: Upgrade identity and build discipline

With energy and focus returning, the work shifts from behaviour to identity.

You’ll start to recognise which version of you shows up under stress, which one seeks reward, and which one avoids discomfort.

From there, we deliberately build a more aligned identity through action, consistency, and follow-through.

You'll begin to see discipline as a part of who you are instead of something you do.

Step 4: Execute with support

You won’t be doing this on your own.

You’ll be supported through weekly live group coaching calls, a private accountability group, clear weekly actions and reflections, and honest feedback and coaching from me.

You’ll also learn practical tools to handle urges, stress, social pressure, and setbacks without slipping back into old patterns.

What DISRUPT is:

- A 12-week coaching process to create deep awareness of your patterns around alcohol, stress, reward, and identity
- A space to slow things down and step out of autopilot
- About disrupting old habits, stories, and identities that no longer serve you
- Focused on expanding choice, not enforcing rules
- Practical, structured, and proven tools to help you rethink alcohol.
- Designed to help you build discipline, energy, and follow-through with awareness and action

What DISRUPT isn’t

- A quit-forever-or-fail programme
- A willpower or white-knuckling challenge
- About labelling you or telling you something is wrong with you
- A passive course where you just consume content
- About perfection, restriction, or being told what to do

12 weeks of Disruption and Upgrade

DISRUPT isn’t about becoming a different person overnight.

It’s about interrupting old patterns and outdated identities and consciously upgrading how you think, feel, act, and respond.

Over 12 weeks, you’ll start to recognise the versions of yourself that show up on autopilot, the stress-driven drinker, the reward-seeker, and the guy who says one thing and does another.

And once you can see those patterns clearly, you’re no longer controlled by them.

From there, we build new options, new responses, and a stronger sense of self-trust so the way you show up becomes intentional, not reactive.

This is where discipline stops feeling forced and starts coming from alignment.

Men who have chosen to Disrupt:

Tim went from calling in sick due to hangovers to becoming a company director with a £30k pay rise within 12 months.

Jason stepped away from booze-fuelled weekends and used his energy to run two marathons in a year.

Adam disrupted daily drinking, transformed his home life, and now leads his business with clarity and confidence.

Over 12 weeks, you’ll get

✅ 12 Weekly live online group coaching calls, including strategy and hot seats
✅ A weekly training video and theme, with a reflective workbook
✅ A private accountability group with men who are serious about change
✅ Practical tools, prompts, and exercises focused on awareness and choice
✅ Support to step back from alcohol and experiment with new ways of responding
✅ Clear structure so you stop questioning yourself and start moving forward

This isn’t for you if:

- You’re looking for a quick fix without self-reflection
- You’re not willing to look honestly at your patterns
- You don’t have time or space to commit to the process
- You want someone else to change instead of taking ownership

This is for you if:

- You’re curious about your relationship with alcohol and want clarity
- You’re fed up with repeating the same cycle
- You want discipline, energy, and focus back
- You’re open to coaching, awareness, and honest conversation
- You can commit time and attention over the next 12 weeks

Investment

The investment for DISRUPT is £495
or 3 monthly payments of £200

This is the first time I’m running DISRUPT in this format, so it’s priced lower than future rounds. Future rounds will be priced higher.

My personal guarantee

If you show up, engage fully, and do the work, but still lack clarity around your patterns and choices, I’ll support you with up to four weeks of additional 1:1 coaching.

This level of support is normally reserved for private clients only.

Start:

DISRUPT starts on Tuesday 17th February 2026 at 7.30pm GMT. 

Only 10 8 spots remaining.