I’m taking 12 men into the next round of DISRUPT, and we start Monday 13th July at 12.30pm UK.

This is for entrepreneurial dads who know alcohol is quietly costing them their next level. Life isn't falling apart. That’s almost the problem. You’re functioning. You’re doing well. Business, work, family, responsibilities, people relying on you.

But privately, you know this is the thing you haven’t nailed yet.

DISRUPT is a 12-week coaching course for men who want to interrupt the drinking pattern before it costs them their health, marriage, confidence, or edge at work.

You can go at your own pace, but this is not a course for collecting information and feeling clever. Each module comes with a mission, because clarity on its own doesn’t change much.

Clarity + Action = Change.

We start by Stacking the WINS

The first big win is simple: in the first 6 weeks, you’ll get your first 30 days alcohol-free under your belt, with a clear plan you can build from.

The second half is where we help it stick. Better stress tools. More self-trust. Cleaner thinking. More confidence in the real-life situations where you’d usually talk yourself into drinking again.

Not white-knuckling it. Not hiding in the house avoiding every wedding, work dinner, holiday, birthday and barbecue. And definitely not making sparkling water your new personality.

What I bring

I’ve been alcohol-free for 7.5 years. I see that as a triumph, not a fault. I’ve worked with 100+ men on this, from ex-Marines, surgeons to Google execs, CEOs, finance directors, founders, and multi-million-pound entrepreneurs. I’ve recorded 252 podcast episodes with 370k listens, and I’ve seen what changes when capable men stop letting alcohol make decisions for them.

Men have earned £30k+ pay rises, become top commission earners at work, lowered their golf handicap, run marathons, had sober holidays and weddings they actually enjoyed hangover free, rebuilt connections with their wife and kids, left relationships that were no longer working, created boundaries, and got confident saying no to things that no longer serve them. They feel present in their lives instead of a passenger. 

Because this is never just about alcohol.

Alcohol is the doorway. The promise is bigger than alcohol.

This is not for you:

If you need medical detox, you’re experiencing withdrawal symptoms, or you know you need clinical intervention. That’s not what this is. It’s also not for you if you want a magic trick, a loophole, or someone to rescue you while you keep doing the same thing.

This is for you:

If you can take a break from drinking but struggle to maintain it.

It’s for you if you start the day full of good intentions, then by the evening the autopilot voice has talked you round again.

It’s for you if you’re successful in other areas of life, which makes this even more frustrating.

It’s for you if you don’t want alcohol making decisions for you anymore.

And it’s for you if you’re ready to do the work properly. Not beat yourself up. Not drown in shame. Do the work.

You're not broken. But you do need to stop pretending the same old willpower plan is going to suddenly work because you really, really mean it this time.

We’ll do it in three parts.

First, we get alcohol explained. You’ll decode cravings, catch the thoughts that pull you back in, and start spotting the patterns before they run you. The win here is huge. You stop making it mean you’re weak or defective, and you start seeing what’s actually happening.

Then we handle stress. This is where we build tools, question the thoughts that trigger the “sod it” moments, and plan ahead for the real-life situations that usually trip you up. Work pressure. Family tension. Social plans. The witching hour. The stuff that doesn’t care how motivated you felt at 7am.

By week 6, the goal is that you’ve got your first 30 alcohol-free days done. You’ll have evidence. Not theory. Evidence that you can decide and follow through.

Then we rebuild self-trust. You’ll stack wins, track what matters, reward progress properly, and build a new internal standard. Not “I’m a man who’s trying not to drink.” More like, “I’m the man who does what he said he’d do.”

Inside DISRUPT

You’ll get weekly group coaching calls on Mondays at 12.30pm BST, so you get coached before the evening autopilot window kicks in. Calls are recorded, but if you can make them live, you’ll get more from it.

You’ll get 3 core modules and 9 missions, so every piece of learning turns into something you actually do in your life that week.

You’ll get videos and worksheets, so you can take the stuff from your head and apply it to your stress, your habits, your marriage, your work, and the moments where drinking usually wins.

You’ll get WhatsApp group support, so when the voice starts negotiating with you, you’re not stuck handling it alone.

You’ll use daily check-ins, so we can capture wins, spot patterns, and deal with urges before they turn into “sod it” moments.

You’ll also get The Momentum GPT, worth £295, so you’ve got daily support to reflect, reset and keep moving between calls.

You’ll get The Values Engine, worth £295, so you can build more reasons to stop than continue. That matters, because willpower is a terrible long-term strategy.

And the first 5 men who join will also get a private 90-minute Values Lock-In Session with me, worth £175, so we can turn your values into a personal alcohol-free game plan.

Investment

The investment is £1,200 if you pay in full and save £300, or 3 instalments of £500.

My Guarantee

Join for 14 days. Attend the first two weekly coaching calls, complete the first two modules, and submit your daily check-ins. If you don’t feel clearer, more in control, and confident this is the right path for you, I’ll buy it back.

No awkwardness. No hoops to jump.

I say this with love, I don’t care if you drink. I care that you want to do something about it moving forward.

There’s a zero beating-yourself-up policy here. Compassion, forgiveness, and radical responsibility. All three. That’s the work.

Enrolment closes before we start on Monday 13th July, or when the 12 places are gone. I’m keeping it small on purpose, so every man gets seen, supported, and properly coached through his first alcohol-free stretch.